Our story
They look like little monsters.
Look a little closer — their eyes are gently closed, and their third eye is wide open. Every magu is a tiny meditating being, carrying a good reminder you can wear.
Look a little closer — their eyes are gently closed, and their third eye is wide open. Every magu is a tiny meditating being, carrying a good reminder you can wear.
MAGU started with my mom. Years ago, as I was leaving Venezuela, she asked me to make a brand for kids. One night in Caracas I was sketching — and the whole crew showed up: little beings with their third eye open, each holding a small reminder about how to live. One of the first was smile.
The name is hers. MAGU is what my grandfather — her dad — always called her. So the name itself is a little bit of love, handed down.
We made real tees. Kids wore them across Venezuela, we reached a couple of shops in Miami — and then life put MAGU on pause. Ten years later, I became a dad. Holding my son, it all clicked: I want him to grow up carrying these little reminders — be here now, stay humble, mucho love, take care of our world. So the magus are back — and this time it's a family thing.
Every magu is original art, drawn by hand — never generated, never clip-art. Each one has its own face, its own name, its own message.
Be here now · mucho love · reuse & recycle · be humble. The essentials, wrapped in something kids actually want to wear.
Three generations in one little brand — with matching sets so the whole crew can twin.
A consciousness brand for kids — and the whole family.